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“But I wouldn’t write off ‘West Side Story given the quality and time of year. “If it got universally bad reviews, it would be game over,” Dergarabedian says.

#West side story springfield little theatre movie

Other than “Cats,” which failed spectacularly, many popular movie musicals - “Les Miserables” ($442 million globally), “La La Land” ($448 million globally), “The Greatest Showman” ($438 million globally), “Mary Poppins Returns” ($350 million globally) to name a few - landed in fall and winter months and had longer-than-usual runs on the big screen. Prior to the pandemic, mid-December would be prime time to premiere a song-and-dance spectacle. That will really tell the real story of the box office for ‘West Side Story.'”įor that reason, box office analysts aren’t ready to label “West Side Story” as a bomb. “You have to look at longterm playability. “They’re chasing an audience that doesn’t rush out opening weekend,” says says Paul Dergarabedian, a senior media analyst with Comscore. Given stellar reviews and positive audience reactions, it’s feasible that word-of-mouth will spread and convince potential skeptics about the need for another “West Side Story.” Many Oscar pundits believe it’ll be a formidable awards contender, which could boost its profile and sustain its life in theaters. Getting those crowds back to the big screen will be key in the movie theater ecosystem’s revival. During the pandemic, people over the age of, say, 40 aren’t making an effort at all.

Historically, adult audiences don’t make as much of an effort to see a film on its opening weekend. The second-largest percentage of moviegoers (21%) were between 25 and 34. Among the select people who bought tickets on opening weekend, 57% were female and 26% (the largest percentage) were over the age of 55.

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Along with families, it’s the main demographic that hasn’t returned in full force since the pandemic, particularly at a time when a new COVID variant has emerged, though it’s too soon to say how it will affect moviegoing. The biggest obstacle facing “West Side Story” is - and will continue to be - convincing older audiences to go to theaters. So even though “West Side Story” fell short of expectations, Disney doesn’t have to worry about movie theaters taking the movie off screens to devote more auditoriums to “Spider-Man: No Way Home” (Dec. Normally, multiplex owners would drop a film that isn’t selling tickets to make room for the litany of new releases around Christmastime, often the industry’s busiest time of year. It’s a rare deal, one that could only be wielded by the studio that often produces the highest-grossing movies. Prior to its release, the studio had negotiated with theater operators to keep “West Side Story” on screens through the new year. Since musicals have been struggling at the box office in COVID times, Disney appears to have been bracing for “West Side Story” to start slow.